Tour de Profit
ActionCOACH Collin County, TX
When Rich Allen and Dennis Wagner, Texas affiliates of ActionCOACH business coaching, wanted to distinguish themselves from over 1,000 other franchisees around the globe, they chose Azure to help them pull away from the pack.
Seeking sales collateral to help more effectively communicate their service options, they asked for branding built around the theme “Tour de Profit,” a take on the renowned Tour de France cycling race. Azure brought this analogy to life with brand imagery that represents the alignment and acceleration required for business achievement, while ensuring adherence to the brand standards of the global ActionCOACH organization.
A thorough understanding of ActionCOACH’s business goals and target customers enabled Azure to reorganize how service offerings were presented while incorporating the Tour de Profit theme – enabling prospects to more easily understand how they can benefit from ActionCOACH’s services.
The resultant success of the sales materials led to extending the Tour de Profit brand into the business coaching workshop materials, which were also revamped into dynamic learning and planning tools. The brand then evolved to include custom-designed wearables and awards that added extra excitement to the workshops.
“You won’t get better quality in the deliverables. Whether it’s a website, marketing materials, or anything from a program guide to workbooks, the quality is top-notch. Azure has completely mastered the ‘wow factor’.”
The success of Azure’s approach and the visual impact of the integrated, branded materials have led to ongoing engagements with ActionCOACH Collin County, including a Tour de Profit book and web site.
