Enabling the Sales Force
Furmanite America
In the process of updating marketing messages and delivery mechanisms for Furmanite, an industrial repair and maintenance services company, Azure uncovered opportunities to enable the sales force to better cross-sell services and expand into new industries.
Azure was initially engaged by Furmanite to update and re-brand their North American marketing materials to be better utilized by their sales force. As Azure worked with Furmanite on the new materials, the team became aware that sales reps tended to focus on the solutions they knew best, rather than Furmanite’s entire service portfolio. They also realized that most sales efforts were targeted to the oil and gas industry, whereas the services could be leveraged to a multitude of other industries. Read more >>
McKinney First
McKinney Chamber of Commerce Consumer & Merchant Program
When representatives of the McKinney, TX Chamber of Commerce were introduced to Azure at a routine networking event, their lingering distaste for marketing firms was almost palpable. The Chamber’s business development initiative, McKinney First!, had launched six months prior, yet had garnered only lackluster attention or engagement. Significant future funding from the McKinney Community Development Corporation was at risk unless the program started generating a return on its investment. Read more >>
Come Fly with Me!
Commemorative Air Force B-29/B-24 Squadron
When the Commemorative Air Force B-29/B-24 Squadron (CAF) needed their marketing efforts to take off, they drafted Azure into service. The CAF, a non-profit association dedicated to honoring American military aviation history and veterans, needed help generating revenue to fulfill its mission.
Planning a 2011 nationwide tour, CAF requested promotional materials that would increase ticket sales for rides on their B-29 and B-24 World War II aircraft – “FIFI” (a recently restored B-29 Superfortress – the one flying B-29 left in the world) and “Ol’ 927” (a Consolidated B-24 bomber, one of only two left flying in the world). Read more >>
Tour de Profit
ActionCOACH Collin County, TX
When Rich Allen and Dennis Wagner, Texas affiliates of ActionCOACH business coaching, wanted to distinguish themselves from over 1,000 other franchisees around the globe, they chose Azure to help them pull away from the pack.
Seeking sales collateral to help more effectively communicate their service options, they asked for branding built around the theme “Tour de Profit,” a take on the renowned Tour de France cycling race. Azure brought this analogy to life with brand imagery that represents the alignment and acceleration required for business achievement, while ensuring adherence to the brand standards of the global ActionCOACH organization. Read more >>
Who Rescued Who?
Operation Kindness
For the past 10 years, Azure Marketing Communications has come to the rescue of Operation Kindness, North Texas’ largest no-kill animal shelter, to help with its primary fundraising event Canines, Cats and Cabernet. The annual event features a wine tasting and charity auction, the proceeds of which benefit homeless, neglected, and abused animals. Read more >>
- Azure is proud of the work we have done to help The College Board demonstrate how their AP Program improves... http://t.co/ZYUtgEsW
- Congratulations to Clean Harbors on the launch of the new name of their onsite program - InSite Services! http://t.co/TjeYrVv9
- From our friends at Alford Media: A humorous yet true primer, but the fundamental message is - just say it! Start... http://t.co/o288CveF
- From our friends Alford Media: A humorous yet true primer, but the fundamental message is - just say it! Start a... http://t.co/bVkVy32L
- Is the “WOW” factor missing from your mktg collateral? If so, let Azure Mktg help: http://t.co/r35jpyIP http://t.co/7O2I75g3
